FAQ pages rank in importance with your Home and Order Now pages. They’re an integral part of good navigation and product presentation for most websites, if only because visitors have come to expect one. They know they can click that FAQ button and quickly get an overview of your company’s product or service as well as answers to their more specific questions.
The article today will point out 8 reasons why you should create a FAQ page for your site.
Search Engines Love FAQ Pages
One of the best reasons to create an FAQ page is for the search engines. Want your site to rank high on Google and Yahoo? Then you need good content and lots of it. An FAQ page is a perfect place to provide an abundance of information in an interesting way.
It also allows you a chance to use your keywords, the words that help searchers find you. Let’s say your website is promoting your flower shop located in Orlando, Florida. Your main keywords are probably something like “Florist Orlando Florida” and “Orlando Flowers.” Now all you have to do is design questions and answers that use those exact phrases. You’re sure to see a boost in your search engine rankings when you do it right.
Visitors Love FAQ Pages Too
People go to the internet for information. They really don’t want to be sold to. They want to learn. They want the facts. And that’s just what an FAQ page gives them. Use the opportunity to reiterate key selling points, features and benefits.
You can provide heaps of data in nice bite-size Q/A pieces. The material will be easy to scan and a pleasure to read. And, most importantly, it will help you stand apart from your competition.
Speak to Any Objections That Hinder Sales
FAQs are a great place to answer any sales objections. Let’s say one of the objections you hear most often about your product is that it costs more than competitor products. Use a question and answer to explain why your product offers more value than your competitor’s.
Differentiate your product. Point out all its great features. Just ask the questions that show off your product’s unique qualities. Not only can you provide a great deal of information here, you can also brag about your company in an unobvious way. Educate the consumer so that she can make an informed decision and not one based solely on price.
Create Links to Your Main Pages
FAQs give you an opportunity to promote some of your main pages and some of your more obscure ones too. Simply write a question that targets those pages and then include a link in your answer. The links will drive traffic to those pages and will also help the search engines to find them too.
Reiterate Key Selling Points
Your FAQ page should complement information that is readily available elsewhere on the site. Look at it as a secondary search-for-information tool, a catch-all for the pertinent facts.
Since every visitor is unique and may therefore take a different path as he travels through your site, your key points should appear in several places. That way, no matter which route the visitor takes, he’s bound to get the information you most want him to have.
How to Write Your FAQ Page
To write an effective FAQ page, simply think of the questions that new customers ask most often. Do they ask about your products features? Do they request proof of credentials? Are they seeking directions to your store? Whatever it is that your customers want to know, you should incorporate into your Q & A.
If you find your FAQ page is becoming a bit long and might perhaps overwhelm the reader, then break it into sections. Group like questions and answers together and then place them under an informative subhead. That way, visitors can quick scan the FAQ page to find the parts that are most relevant to their needs.
Make Your FAQ Page Dynamic
Unlike most other pages of your website, your FAQ page should be one that you update on a regular basis. If a customer poses an interesting question you haven’t heard before, add it to your FAQ page. Got a new product you want to promote? Introduce it on your FAQ page.
If you put new information on your site that you’d like to highlight, use a question an answer on your FAQ page to drive traffic to it. Make your FAQ page dynamic and it will become an effective promotional tool for your business.
Don’t Forget the Call to Action
At the end of the FAQ, make sure one of your last questions is a call to action. Tell the prospect how he can get more details, talk to a sales representative or buy the product. After reading all that great information, he should be ready to take the next step, so be sure to guide him along.
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